VIDA, the lifestyle magazine will see some exciting changes as of 2019. The magazine is published by Focused Knowledge Limited (FKL) who function as the creative division within Famalco Group. The main aim of VIDA magazine is to empower people to lead a better, healthier and happier life’s, while being entertained and informed with the latest trends and news. VIDA contains anything which has to do with its lifestyle theme written by professional writers and contributors. Such segments include general lifestyle, photography, how-to guides, travel stories, experiences related to beauty and fashion tips and trends, interviews with interesting personalities, sports columns, food recipes, health tips and information, as well as several competitions.
As it stands, the magazine currently circulates on the first Sunday of every month with a local newspaper, Malta Today. The very first issue of VIDA was published in January 2010, and it will reach its 108th issue by the end of this year. After numerous years of success, generating over 3,500 likes on Facebook and over 500 followers on Twitter, FKL decided to change the magazine’s distribution method in an effort to make it even more accessible to the general public. As a result, the lifestyle magazine will revert to its initial method of distribution, and will be distributed across the country at different homes and businesses in Malta and Gozo.
As of 2019, VIDA will be distributed quarterly instead of monthly, featuring the same amount of content but with some aesthetic changes to its overall design. The first issue will be distributed in March, while other issues will follow in June, September and December. In this way, VIDA will become the largest lifestyle magazine in Malta with an estimate of around 175,000 copies circulating for every issue.
Representatives at FKL noted that this decision sparked off a need for change in order to expose VIDA more than it already is. Famalco Group’s Co-Founder and Director, Mr Hermann Mallia also commented on these changes, saying, “This is a very exciting change for VIDA and we at Famalco are eager to see it continue growing in popularity”. He added that “We have put our heart and soul into this magazine, and we as a company are very proud of its achievements. It is for this reason that we want to make VIDA bigger and establish it as the go-to magazine in Malta”.