Following transition into the new-year, parent company of SsangYong Motor Co., Mahindra and Mahindra Group announced on 2nd January, that the Korean car manufacturer had sold a total of 143,309 vehicles in 2018. The total amount of sales mentioned is a combination of 109,140 sales in the domestic market and 34,169 in exports, which include CKD kits.
The 64-year-old South Korean car manufacturer has registered impressive figures over the previous years, however, sales in 2018 continued to record a consecutive nine year growth in the domestic market. This improvement has paved the way for SsangYong to become the third most successful automotive company in Korea with Tivoli and newly launched Musso being the main protagonists in the automotive industry.
Subsequent to the introduction of SsangYong’s Musso into the domestic Korean market, record sales of the mid-size SUV were recorded, branding it the most successful pick-up styled sports brand in the history of SsangYong. Within a year over 42,000 units of the vehicle had been sold, consequently producing the best domestic sales performance in 15 years, raising the bar for the other SsangYong brands to follow. The well-known Tivoli brand complemented this success by exceeding sales of over 43,000 units within the domestic B-segment SUV market.
With the best recorded monthly sales, both domestically and internationally, in 2018, 2019 promises to become SsangYong’s most successful year to date. Ever since the acquisition, yearly investment and innovation by parent company Mahindra and Mahindra have rejuvenated SsangYong Motor Co., who has taken the opportunity to flourish over recent years.
Choi Johng-sik, CEO of SsangYong Motor, commented, “We will try to record the best-ever yearly sales in 2019 based on the successful launch of the code name C300 model as well as the long-bodied Musso.”
To view the SsangYong model range, please visit the SsangYong Motors Malta dedicated showroom in Attard which is open from Monday to Friday between 09:00am and 18:00pm, and on Saturday between 09:00am and 13:00pm. For more information, call 2339 2340/1 or 7979 8998. You may also send an e-mail to email@example.com for more details. SsangYong Motors Malta is a Mobility Business Unit within Famalco | Building Businesses.