SsangYong Ireland (SAIL) exhibits at FTMTA 2019

Celebrating its 30th Year Anniversary, the Farm Tractor and Machine Trade Association (FTMTA) has expanded the annual FTMTA Farm Machinery Show to include various motor industry exhibitors. FTMTA is the representative body of the farm machinery industry in Ireland, and is one of the longest established trade bodies in the country having existed in one form or another since 1913. The show boasted of over 160 exhibiting firms ranging from high-end farming vehicles to everyday family automotive cars.

SsangYong Automotive Ireland Limited (SAIL), a subsidiary company within Famalco Group, exhibited in this show with the primary objective of regenerating the brand’s identity in Ireland by displaying SsangYong’s most popular vehicles including Musso, Rexton, Tivoli and XLV. During the show, attendees had the opportunity to take a close look at these models, and to personally talk to the product specialists about the advantages of owning a SsangYong.

Country Manager John McKenna, excitedly stated, “We’ve had a fantastic turnout despite the bad weather. It just goes to show how the SsangYong vehicles have generated a great deal of interest within the public.” Despite the prevailing strong winds and gloomy overhead clouds, the trade fair registered an attendance of over 20,500 enthusiastic guests. SAIL is very satisfied with the feedback received from its prospective customers. We have a great strategy in place for SsangYong Ireland and so far its execution is giving us very encouraging results. SsangYong Automotive Ireland feel that the first participation was a beneficial experience and are already making plans to attend next years FTMTA event.

SsangYong Motors Malta and SsangYong Automotive Ireland Ltd. are Mobility Business Units within Famalco | Building Businesses. To view the SsangYong model range, please visit the SsangYong Motors Malta dedicated showroom in Attard which is open from Monday to Friday between 09:00am and 18:00pm, and on Saturday between 09:00am and 13:00pm. For more information, call 2339 2340/1 or 7979 8998. You may also send an e-mail to info@smotor.mt for more details.