First Vida issue delivered to 162,000 families!

The first issue of Vida Magazine was printed in December, days before it was shipped to Malta to be distributed to all families in Malta and Gozo.

Vida is the first Maltese lifestyle monthly distributed to all Maltese and Gozitan households free of charge. With an unparalleled circulation of over 162,000 copies, it is by far the publication with the widest reach in the Maltese islands.

Pallets stacked with the first issue of Vida arriving at the Maltapost depots

Pallets stacked with the first issue of Vida arriving at the Maltapost depots

It is the first media product of Focused Knowledge Ltd, the latest member of the Famalco Group. As the local and international economy struggled to survive the 2009 recession, the group invested heavily in this new company to consolidate its position in the media, marketing, and public relations sector. Through Vida and a team of media professionals, Focused Knowledge can now offer tailor-made marketing and public relations services to all companies within the Famalco Group as well as to third party companies.

“With a wide selection of articles, Vida includes something for everybody,” explained Richard Muscat Azzopardi, the magazine’s managing editor. “From motoring to fashion, food to beauty, a historical relic to this year’s World Cup – we have chosen to be exciting but down to earth, far reaching but inclusive and most of all concise and to the point.”

Additionally Vida also includes a Shopping Section with several features helping readers make the best out of their money. It includes buying guides, information on the latest products and services, offers from local businesses, and more.

The magazine’s contributors include Richard Muscat Azzopardi, david vella, Miriam Dalli, Marika Azzopardi, Joyce Guillaumier, Sarah Micallef, Zillah Bugeja, Joe Tanti, and more.

The 64-page magazine is designed in Focused Knowledge’s design studio, and printed in Milan, Italy. A container holding the 162,000 copies of the first issue was transported to Malta by Fahrenheit, the logistics and freight forwarding arm of the Famalco Group. On 28th December, the magazines reached the depots of Maltapost, which immediately started distributing them to every residential address in Malta and Gozo.

After the publication of the first issue, Focused Knowledge is now finalising the second issue, which will be distributed in the first week of February 2010.

www.vida.com.mt