Adrenaline and coffee with Husqvarna


For many of us not familiar with motorcycling history the term Café Racer mean very little. However for British motorcycling enthusiasts around London and Watford in the 1950’s and 60’s, being involved in the café racer movement meant speed, adrenaline, status and rebellion.

The Vitpilen Family

The term developed naturally as riders began to congregate in cafés, specifically ones serving hot coffee and loaded with a jukebox blasting Rock ’n’ Roll.  Riders would challenge each other to races, typically from one café to another, however legendary tales of racing against a record on the cafés jukebox are not unheard of, the objective was to get to a predetermined location and back before the song finishes, proving your bike capable of reaching 100mph (160 km/h), known as ‘The Ton’.

Husqvarna’s Vitpilen 701

Café racers would need to spend time and money heavily modifying their bikes if they were attempting to get anywhere close to 100mph (160km/h). Fortunately the motorcycle industry was booming, due mainly to the big British presence in motorcycle racing, at the time bike enthusiasts has plenty of aftermarket parts to choose from.

The magic of this time played high significance to the worldwide design of modern bikes. ‘Café Racer’ eventually became coined as the term used to describe the design and characteristics of bikes influenced by this era. Minimalistic, distinctive ergonomics, lightweight and optimized for speed, the café racer has become a timeless classic with many of the biggest companies in motorbikes still adding their twist to the classic design.

Husqvarna’s Vitpilen 701

Most recently uHHusqvarna have paid homage to the café racer design of old. Their new Vitpilen 401 and 701 reflect the traditional heritage of café racers in a simple, rebellious and futuristic modern design. Showcasing Husqvarna Motorcycles’ pioneering progressive vision of Real Street motorcycling, while harnessing their Swedish roots in simplicity, style and function.

The Vitpilen bikes have been attracting attention from the motorcycling world ever since the futuristic concept was showcased at EICMA in 2015. Since then it’s been a competition on who can get their hands on the bikes first. Released only earlier this year, the bikes have been heavily praised by critics for their aesthetics, handling, overall design and originality. Like café racers of old, the Vitpilen family captures the timeless thrill of the raw authentic ride.

Husqvarna’s Vitpilen 701

Fapi Motors are the official distributors of Husqvarna motorcycles in Malta. Visit the Husqvarna showroom at Mdina Road, Attard or send an email to for more information. One can also follow the Husqvarna Motorcycles Malta Facebook page to keep abreast with the latest updates. Fapi Motors is a Mobility Business Unit within Famalco Group | Building Businesses.