A SWEDE DELIGHT FOR COLDWELL BANKER

Kevin Borg, the Maltese heartthrob singer who rose to fame in Sweden, has just agreed to be the face of Coldwell Banker Malta in an advertising campaign the company is launching to promote Maltese property among the Swedes.

In 2008, Kevin won the fifth edition of the Swedish Pop Idol reality show, securing a recording contract with Sony BMG.

The Coldwell Banker campaign will feature several print adverts showing the singer himself, along with the slogan ‘You know me, now get to know my country… Malta’. The photo shoot for the campaign will take place in September, when a Coldwell Banker delegation travels to Sweden as part of a Malta Enterprise initiative.