GIOIA® BANANAS POINT OF SALE DISPLAYS HIT THE STORES
Fruitland Co. Ltd., the Group’s fruit trading division has invested in a number of point of sale displays, branded GIOIA® Bananas which will be distributed to local supermarkets, greengrocers and mini markets. The displays branded with the GIOIA® Bananas colours are specifically designed to accommodate commercial banana bunches and to provide better display once the fruit is stored and ready for purchase.
The GIOIA® Bananas display stands are the first fruit display stands of their kind that are being distributed in the local market. This innovation is going to revolutionise the fruit retail industry in Malta; which pushes Fruitland Co. Ltd. to the forefront of the industry.
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