Five years after the first issue, VIDA Magazine remains true to its roots through its monthly appointment with its loyal readers. As the first product of Focused Knowledge Ltd., VIDA started off as Malta’s first nationwide quality lifestyle magazine. Throughout the years, VIDA evolved a number of times constantly adapting to the fierce competition in the printed media segment, which led to rock-bottom prices for advertising – a revenue stream for a freely distributed publication. VIDA is at present being distributed with local newspaper, MaltaToday, every first Sunday of the month. It forms an integral part of promoting the Group’s products and services whilst providing an interesting read to its followers.