This is the philosophy behind Fruitland Company Ltd., the well-known local fresh fruit and vegetable wholesaler. Twenty-five years ago, the three Mallia brothers; Hermann, Sandro and Etienne set-up this first company within Famalco group, in order to continue a family legacy spanning over three generations in the fresh produce industry.
The company realised its potential throughout the years that followed, and has since become a local leader in the importation of fruit and vegetables, well-known for its produce’s guaranteed freshness and quality. The company’s name, ‘Fruitland’ highlights its dedication towards the products it supplies, whilst expressing the extensive range of products on offer. ‘A Fusion of Flavours, Colours and Cultures’ is the philosophy on which Fruitland operates, as the fresh produce wholesaler aims to entice taste buds through the freshest and best quality produce on the market, promote healthy eating fuse together the different cultural flavours each fruit or vegetable inherits from their place of origin.
One of the main reasons why Fruitland Co. Ltd. has established itself as one of the leading fruit and vegetable is due to their considerable product range. However, despite offering such a wide range of products, quality is never compromised, focusing solely on the best and most exclusive brands within the industry; such as the delicious GIOIA® bananas, Valentina apples, Diamond of California walnuts and Fatina® dried fruits and nuts. Through these and other prominent brands, Fruitland is able to supply the local market with a large variety of different flavours and textures complementing the Maltese culinary scene with products such as bananas, kiwi, lemons, blueberries, avocados, carrots, walnuts, chocolate-coated nuts, edible seeds and much more. Furthermore, Fruitland ensures that their products are imported directly from source and from only the regions offering the best harvest and which are known for their enhanced natural flavours. In the case of GIOIA, bananas are imported from Colombia and Costa Rica, regions which are known for their fertile soils that produce naturally sweeter flavours.
Apart from the produce’s superior taste, Fruitland prides itself on the plethora of concentrated colours visible on their fruit and vegetables. These different colours translate into a countless number of health benefits. Fruit and vegetables can be split into five major colour categories coloured by phytochemical, all with their own healthy properties. Red produce, such as tomatoes, radishes, strawberries and cherries, reduce cancer and keeps the heart healthy. Purple/Blue produce, protect cells from damage while also reducing the risk of cancer, stroke and heart disease. Fruits and vegetables from this category include eggplants, red cabbages, blueberries and plums. Orange/Yellow produce like carrots, potatoes, peaches and pineapples, help maintain healthy mucus membranes and healthy eyes. Green produce, are an excellent source of Vitamin B and help to reduce the risk of cancer. Such produce includes lettuce, cucumbers, limes and kiwi. Finally, Brown/White produce, like cauliflower, mushrooms, garlic and ginger, are a good source of potassium and have anti-bacterial and anti-viral properties. With all these health benefits, there is no wonder why ‘eat the rainbow’ is a popular phrase within health communities, and this is made even easier with Fruitland.
Fruitland’s currently imports produce from the Europe, Africa and America; including countries such as Spain, Italy, Holland, Costa Rica, Chile, and much more, bringing together so many different influences into the Maltese cuisine.
In summation, when one thinks about Fruitland, one cannot but appreciate the amount of dedication the company has for its products. The variety of flavours, colours and cultures make up the backbone of this company alongside the guarantee of the best quality produce on the market.
For more information about Fruitland, or any of its products, please call on (+356) 2339 2339. Fruitland Company Ltd. is a Fresh Produce Business Unit within Famalco | Building Business.