HARLEY-DAVIDSON  DARING THE FUTURE

Iconic, bold and rebellious – yes, we’re talking about Harley-Davidson. In order to compliment the organization’s ambitious and energetic soul, the company announced its game-changing growth plan “More Roads Lead to Harley-Davidson” which will last through 2022.

Harley-Davidson CEO Matt Levatich has shared insight into their growth plan, including an array of new products, broader access, and stronger dealers. One of the fundamental aims established by Harley Davidson is to keep their current riders engaged and captivated, whilst inspiring new riders to join the Harley-Davidson family.

“Alongside our existing loyal riders, we will lead the next revolution of two-wheeled freedom to inspire future riders who have yet to even think about the thrill of riding” said Levatich.

With plans to release at least 100 new motorcycles in the next decade, as well as launching their first electric motorcycle, LiveWire^™ Harley-Davidson aim to lead in the electric motorcycle market. The electric range will include several of what Mr. Levatich called “lightweight, urban” transportation products that are designed specifically to appeal to “young adults, globally, living in dense urban spaces.”

The all American company has its sights set half a world away. By extending their heavyweight leadership, developing a more accessible small-displacement (250cc to 500cc) motorcycle, and with the help of a strategic alliance with a manufacturer in Asia. Harley-Davidson are hoping to access and grow in India, one of the largest and fastest growing markets in the world.

The company has also expressed their interest in creating high-engagement customer experiences across all retail channels, by improving, expanding and evolving the Harley-Davidson.com experience, as well as the introduction of newer retail formats. These global smaller urban storefronts, will help expose the brand to urban populations and drive sales of the expanded Harley-Davidson product portfolio, whilst expanding international apparel distribution.

Harley-Davidson have said this “accelerated strategy” required significant investment of about $550 million of operating investment through 2022, and $275 million of capital investment through 2022.

“In total, the company plans ‘More Roads to Harley-Davidson’ to generate over $1 billion of incremental annual revenue in 2022 as compared to 2017,” the company says in the release. “The company believes its accelerated strategy is in line with and reinforces its objectives to drive revenue growth and expand operating margins.

Harley-Davidson CEO Matt Levatich further commented that the reason substantiating Harley-Davidson’s success is the infallible truth that the iconic brand has always strived to be dynamic and receptive towards change. Levatich believes that through implementation of these plans that are “tapping into the spirit that drove our founders back in 1903 and every one of the employees and dealers who rose to the challenges faced along the way.”

For more information contact us on (+356) 2339 2328 or (+356) 23392329 or on info@fapimotors.com. The Harley-Davidson brand is represented in Malta by Fapi Motors Ltd, which embraces the same core values of hard work and innovation as its parent company, Famalco Group. Fapi Motors is a division of Famalco | Building Businesses.

Harley-Davidson™ Pan America™ 1250

Harley-Davidson’s first Adventure Touring motorcycle, the Harley-Davidson™ Pan America™ 1250 is planned to launch in 2020. (Prototype model shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)

Harley-Davidson LiveWire^™

Harley-Davidson’s electric motorcycle, LiveWire^™ — the first in a broad, no-clutch “twist and go” portfolio of electric two-wheelers designed to establish the company as the leader in the electrification of the sport – is planned to launch in 2019. (Prototype model shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)

Harley Davidson (Matt Levatich President and CEO HD)

Future Streetfighter Model

This 975cc Streetfighter model is part of Harley-Davidson’s new modular 500cc to 1250cc middleweight platform of motorcycles, which is planned to launch in 2020. (Prototype model shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)

Future Custom Model

Future Electric Model

A broader range of electric models that are light, nimble and ready to tackle the urban landscape. For those who want to experience the thrill of two wheels, they are planned to be available by 2022. (Concept art shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)

Future Electric Model

A broader range of electric models that are light, nimble and ready to tackle the urban landscape. For those who want to experience the thrill of two wheels, they are planned to be available by 2022.

(Concept art shown. Production model features may vary. Not yet available for sale. All future models shown may not be available in all markets.)