American motorcycle company Harley-Davidson have officially announced an accelerated growth strategy aimed at expanding their ridership up to a staggering 4 million riders within the United States by 2027 from 3 million in 2017.

More Roads to Harley-Davidson

The company’s new incentive known as ‘More Roads to Harley-Davidson’ is already on plan to provide customers of the brand with stronger dealers, broader access and new products. Harley-Davidsons’ aim for the incentive is to nurture consumer insights in an effort to bolster the existing growth catalysts of a desire to the top quality products the American manufacturers are known for. Projections of the incentive are expecting a growth of “more than $1 billion” in annual revenue by 2022. In 2018, the company stated that its new sales strategy was expected to generate up to $1.5 billion in additional revenue by 2022.

Harley-Davidson growth plan

When talking in terms of the projected compelling growth, Harley-Davidson understand that the strategy they have initiated will require “substantial investment”. The company expects an operating investment of $450 million to $550 million through 2022, and capital investment of $225 million to $275 million.

Outside of the United States, Harley-Davidson plan to grow their global business by as much as 50% of annual revenue, if not more. Figures remain subject to change, as they do not take into consideration the introduction of new opportunities Harley-Davidson are perusing, such as electric powered two-wheelers, eBicycles and new apparel. The company is also expecting to launch a fully electric LiveWire model this year as well as more middleweight motorcycles for their riders.

“We’re on a quest to build the next generation of Harley-Davidson riders,” president and CEO Matt Levatich said. “We are activating our refined plan with focus and intensity to create new pathways to Harley-Davidson and expand access and appeal to more people around the world.”

For more information about Harley-Davidson contact us on (+356) 2339 2328 or (+356) 2339 2329 or on info@FapiMotors.com. Harley-Davidson motorcycles, parts and merchandise are available from Fapi Motors Ltd, which embraces the same core values of hard work and innovation as its parent company, Famalco Group. Fapi Motors is a Mobility Business Unit within Famalco | Building Businesses.