MORE FRESHNESS ON THE ROAD
As part of the overall branding strategy aimed at modernizing the image of a historic local brand name, Famalco Group have employed the professionals at Fastsigns, to re-brand and expertly wrap the Fruitland vehicle fleet, following celebrations of their prestigious 25th anniversary.
Fruitland Company Ltd., are local fruit experts, responsible for the transportation of a number of popular household brands on the island, namely the famous GIOIA® bananas, Valentina® apples, Diamond of California walnuts and Fatina® dried fruits and nuts, importing this produce from all around Europe, Africa and the Americas. The newly wrapped vehicle fleet of Fruitland will now be harmonised into the newly branding design concept, reflecting the freshness and quality of the products made available to its customers.
Fastsigns, the professionals hired and responsible with the wrapping project, are a team of highly skilled individuals, specialising in all aspects of business visual marketing, and responsible for a number of successful projects on the island. The wrapping team at Fastsigns in particular enjoyed the opportunity to learn under an icon of the wrapping industry, Piotr Ciński, Winner of the FESPA Wrap Cup Master Series. The team having undergone several wrapping jobs ensures their clients that their vehicles are handles with the utmost care and are in the safest of hands until the job is complete.
Co-Founder and Director of Famalco Group, Hermann Mallia has stated that “Fruitland is a major historic brand we have the privilege of managing, it’s the foundations of everything we’ve built so far. The collaboration between Fruitland and Fastsigns came naturally as the vehicle fleet of Fruitland required an upgrade which the professionals at Fastsigns were happy to provide them.”
The vehicle wrapping project is an acknowledgment of all the hard work done by everyone that has been part of the company’s distinguished 25 years of service, while for Fastsigns the project serves as another successful endeavor undertaken and completed for their growing portfolio.
For more information about Famalco Group, Fastsigns, Fruitland, or any of its products, please call on (+356) 2339 2339. Fruitland Company Ltd. is a Fresh Produce Business Unit within Famalco | Building Business.